I recently acquired web development skills to enhance some projects for my current copywriting role, and learning these technologies allowed me to build this custom website for a friend’s side business, Lavender Hill Properties. Skills I used to create this website included: writing the copy and taking the photographs for the properties, adding HTML and CSS code to structure and style each web page, setting up the domain name, and uploading the files to the web host.
I write original content for Whirlpool brands that are featured on Shop Your Way, which is Sears’ social media channel for customers who participate in their rewards program. Each month, I create a content calendar for KitchenAid, Maytag, and Whirlpool that the client approves. The KitchenAid lead-ins are particularly fun to write. KitchenAid’s small appliances division has a loyal following, and it’s assumed that the “smalls” enthusiasts enjoy cooking and own the equipment required for advanced techniques.
The agency that works with KitchenAid on their creative copy has written some fun headlines that the brand uses in conjunction with its recipe blog. I have written Shop Your Way lead-ins in the same voice to maintain brand consistency. These are some headlines I wrote that were approved as Shop Your Way lead-ins (in text form) to recipes. Important note: These headlines were approved for social media posts in text form by the client. I added images behind the headlines only to showcase them here. When looking for inspiration, I turned to KitchenAid’s headline campaign on Pinterest.
Image credits from the KitchenAid blog:
Sriracha Chicken Sausage – August 6, 2014
Entertaining with Spring Rolls – April 17, 2015
Vegetarian Farro Soft Tacos – March 20, 2015
Asparagus and Sweet Pea Soup – April 3, 2015
Meyer Lemon Rosemary Cupcakes – March 10, 2015