Recruiting Materials (Print)

I created this booklet as part of a recruiting campaign for the Diederich College of Communication at Marquette University. The previous printed materials that were distributed to students during Scholarship Testing Week were outdated and in need of a refresh. I handled all the copywriting and 90% of the design work, outsourcing the cover design work to a talented graphic design intern. I was also in charge of obtaining approvals from department heads, incorporating their changes, and handling prepress with our printer.

In my efforts to re-brand the college, I gave each major its own identity but worked to ensure that all majors work together to complete the Diederich College of Communication. This booklet was well received by the college’s leadership, and there is a new excitement over the voice that I have crafted that is designed to capture the enthusiasm of the students and the work-hard-play-hard mentality that the college continues to embrace.



Valley Transit Company Website (spec)

When browsing websites for Greyhound bus lines,  I noticed that one of their subsidiaries Yo! Bus had some interesting branding geared towards its target of Millennials in the NYC / Philly area. When I started looking at Valley Transit Company, I thought it would be an interesting exercise to refresh their branding and copy as well. I then re-wrote the website, attempting to make it more engaging and SEO friendly, while giving their patriotic branding a conversational look and feel.

If Valley Transit really wanted to get serious about SEO, they could change their name to South Texas Transit Company (the domain is available) with a 301 re-direct to their new web address. This way, they would have “South Texas” in their URL, which is an important key word from a local search standpoint.

Please note this is a spec campaign – the deals are not real, and copy has not been approved by Valley Transit Company. Images are not my own and have been pulled from various royalty-free sites.






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Au Bon Pain App (spec)

I recently read an article on healthy fast food restaurants, and Au Bon Pain made the list.  As I browsed their current menu, I thought, what if they took it a step further and developed an app that allowed consumers to customize their orders with substitutions that meet unique criteria, like a meal that’s lower in sodium, fat, and / or calories?  I could see them creating something like this.

Note:  this is not a developed app — it’s something I created for fun.  It does not reflect Au Bon Pain’s current menu options.  I laid out the these mobile pages in Canva and pulled background images from ABP’s website.

Au Bon Pain Spec App Screen Shot 2015-05-28 at 9.14.26 PM Screen Shot 2015-05-28 at 9.14.37 PM Screen Shot 2015-05-28 at 9.14.49 PM Au Bon Pain App