Lowes Flip Book

The Lowes Flip Book is a full-scale, 148-page catalog of the KitchenAid appliances offered at Lowes.  I wrote the copy and the specifications while working closely with the art director and account executive to ensure we met the client’s objectives.  Our team also oversaw the Spanish translation, which was published alongside the English version.  Because the pdf below can take awhile to load, you follow this link to view sections for the warming drawers and cooktops.