I created this booklet as part of a recruiting campaign for the Diederich College of Communication at Marquette University. The previous printed materials that were distributed to students during Scholarship Testing Week were outdated and in need of a refresh. I handled all the copywriting and 90% of the design work, outsourcing the cover design work to a talented graphic design intern. I was also in charge of obtaining approvals from department heads, incorporating their changes, and handling prepress with our printer.
In my efforts to re-brand the college, I gave each major its own identity but worked to ensure that all majors work together to complete the Diederich College of Communication. This booklet was well received by the college’s leadership, and there is a new excitement over the voice that I have crafted that is designed to capture the enthusiasm of the students and the work-hard-play-hard mentality that the college continues to embrace.