During my tenure at Aisle Rocket Studios, I have written many Sales Today articles about new Whirlpool, Maytag, KitchenAid and Kenmore appliances. The sales associates read them so that they can educate themselves about the new appliance lineups and sell the new products to consumers. We emphasize the new features and how they benefit customers (Sears now refers to the customers as members). I am particularly proud of the article that features Whirlpool’s first 5-door refrigerator, as I suggested a full spread layout. It looked cramped when confined to one page, and both the art director and client were open to working with a spread.
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